# identity.md

## Organization Overview
- **Company Name:** Cramer-Krasselt (C-K)
- **Mission:** To build enduring human connections and influence behaviors, getting customers to act, guided by the philosophy "Make friends, not ads.®" The company is committed to being unmatched in imagination, work ethic, care, hustle, smarts, and independent spirit.
- **Company Structure and Legal Entity:** A leading independent marketing, advertising, and communications agency. It is recognized as the second largest independent advertising agency in the U.S.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** The second largest independent advertising agency in the U.S.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** A culture of ambition, dedication, and competitive spirit, emphasizing imagination, hard work, care, hustle, and intelligence. The core value is building genuine human connections, encapsulated by "Make friends, not ads.®"
- **Team/About/Leadership/People links:** https://c-k.com/about

## Operations & Structure
- **Business Model and Operational Approach:** Provides integrated marketing, advertising, and communications campaigns, focusing on influencing behaviors and fostering enduring human connections for clients such as Corona.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.