# agentsite-static-version=16f8bcce-8ff3-46dc-b2da-227505fcda19 # c-k.com > AI-optimized mirror of c-k.com containing 247 pages totalling 127,577 words of clean markdown content, structured data, and semantic HTML. Original source: https://c-k.com. Last updated: 2026-09-25T00:10:55.366Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Marketing, Advertising, Communications Agency | Cramer-Krasselt](/content/site-root.html): Cramer-Krasselt (C-K) is a leading independent marketing, advertising and communications agency. Visit c-k.com for more information. (83 words) ## Articles & Blog Posts - [What an ‘interconnected’ approach to PR looks like in 2021.](/content/news/what-an-interconnected-approach-to-pr-looks-like-in-2021.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about What an ‘interconnected’ approach to PR looks like in 2021. (824 words) - [Cramer-Krasselt wins Best of Show at PRSA Chicago’s Skyline Awards.](/content/news/cramer-krasselt-wins-best-of-show-at-prsa-chicagos-skyline-awards.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Cramer-Krasselt wins Best of Show at PRSA Chicago’s Skyline Awards. (387 words) - [News Archive - Cramer-Krasselt](/content/news/index.html): campaigns for clients such as Corona, Porsche and Edward Jones. Check out our latest news (156 words) - [Cramer Krasselt 122 Years in Business | C-K.com](/content/news/122-years-after-founding-cramer-krasselt-looks-to-the-past-to-guide-its-future.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about 122 years after founding, Cramer-Krasselt looks to the past to guide its future. (190 words) - [The Drum’s Digital Advertising Awards US winners revealed.](/content/news/the-drums-digital-advertising-awards-us-winners-revealed-see-the-top-work-of-the-year.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about The Drum’s Digital Advertising Awards US winners revealed. (148 words) - [Porsche shows off its curves.](/content/news/porsche-shows-off-its-curves/index.html): In new work for the Porsche 911, Cramer-Krasselt created an ode to the sportscar's inflience on popular culture with "Pop Star.". (224 words) - [How Stephani Estes of Cramer-Krasselt tackles the extreme work life balance of being a woman business leader during COVID-19.](/content/news/how-stephani-estes-of-cramer-krasselt-tackles-the-extreme-work-life-balance-of-being-a-woman-business-leader-during-covid-19.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about How Stephani Estes of Cramer-Krasselt tackles the extreme work life balance of being a woman business leader during COVID-19. (167 words) - [These 10 brands—without Super Bowl ads—are hacking the Big Game.](/content/news/corona-beer-super-bowl-romo-snoop/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about These 10 brands—without Super Bowl ads—are hacking the Big Game. (161 words) - [Porsche releases Super Bowl extended cut.](/content/news/porsche-releases-super-bowl-extended-cut/index.html): The automaker is featuring a host of its vehicles—including the new fully electric Taycan—in its first Super Bowl spot in 23 years. The is only Porsche's second time buying time in the big game. The sixty-second spot will air during the first quarter’s third ad break and will be the first 60-second slot in the game.Porsche releases Super Bowl extended cut. (60 words) - [US Digital Audio Ad Spending 2020: Examining radio, streaming audio, and podcast advertising opportunities amid the pandemic.](/content/news/us-digital-audio-ad-spending-2020-examining-radio-streaming-audio-and-podcast-advertising-opportunities-amid-the-pandemic.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about US Digital Audio Ad Spending 2020: Examining radio, streaming audio, and podcast advertising opportunities amid the pandemic. (182 words) - [Porsche takes excellent adventure with 'Bill & Ted' stars in short film.](/content/news/porsche-takes-excellent-adventure-with-bill-ted-stars-in-short-film.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Porsche takes excellent adventure with 'Bill & Ted' stars in short film. (68 words) - [Porsche Taycan Superbowl Ad | Electric Porsche | C-K](/content/news/porsches-first-super-bowl-ad-since-1997-features-car-chase-with-its-all-electric-taycan.html): A Super Bowl ad featuring the Taycan, according to Porsche, was important to build awareness for the car in an attempt to continue attracting new customers interested in all-electric vehicles.Porsche’s first Super Bowl ad since 1997 features car chase with its all-electric Taycan. (98 words) - [Bill and Ted Porsche Adventure | Cramer-Krasselt](/content/news/bill-and-ted-stars-keanu-reeves-and-alex-winter-go-on-a-new-adventure-for-porsche.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about 'Bill and Ted' stars Keanu Reeves and Alex Winter go on a new adventure for Porsche. (104 words) - [‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple.](/content/news/fewer-bigger-better-rfp-close-rates-rise-for-publishers-as-buyers-look-to-keep-things-simple.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about ‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple. (140 words) - [U.S. Financial Services Digital Ad Spending 2020: Ad spending continues to grow, despite the pandemic.](/content/news/u-s-financial-services-digital-ad-spending-2020-ad-spending-continues-to-grow-despite-the-pandemic.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about U.S. Financial Services Digital Ad Spending 2020: Ad spending continues to grow, despite the pandemic. (166 words) - [Stephani Estes: “Embracing change across all of society.”](/content/news/stephani-estes-embracing-change-across-all-of-society.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Stephani Estes: “Embracing change across all of society.” (138 words) - [Tony Romo seeks Corona Hotline replacement for game day.](/content/news/tony-romo-seeks-corona-hotline-replacement-for-game-day.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Tony Romo seeks Corona Hotline replacement for game day. (101 words) - [10 great album covers, chosen by Melissa Severin of Cramer-Krasselt.](/content/news/10-great-album-covers-chosen-by-melissa-severin-of-cramer-krasselt.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about 10 great album covers, chosen by Melissa Severin of Cramer-Krasselt. (139 words) - [Cramer-Krasselt named a finalist in 7 categories at the 2021 Shorty Awards.](/content/news/cramer-krasselt-named-a-finalist-in-7-categories-at-the-2021-shorty-awards.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Cramer-Krasselt named a finalist in 7 categories at the 2021 Shorty Awards. (72 words) - [PRWeek Awards announce Cramer-Krasselt as Outstanding Non-Traditional Agency.](/content/news/cramer-krasselt-named-outstanding-non-traditional-agency-by-2021-prweek-awards.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about PRWeek Awards announce Cramer-Krasselt as Outstanding Non-Traditional Agency. (294 words) - [2020 nominations announced for The Drum Awards for Digital Industries.](/content/news/2020-nominations-announced-for-the-drum-awards-for-digital-industries.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about 2020 nominations announced for The Drum Awards for Digital Industries. (60 words) - [Ad of the week: Porsche’s ‘Going the Distance.’](/content/news/ad-of-the-week-porsches-going-the-distance/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Ad of the week: Porsche’s ‘Going the Distance.’ (101 words) - [Cramer-Krasselt and Marzetti Veggie Dips bring home eleventh award for #DipResponsibly on Gameday.](/content/news/cramer-krasselt-and-marzetti-veggie-dips-bring-home-eleventh-award-for-dipresponsibly-on-gameday.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Cramer-Krasselt and Marzetti Veggie Dips bring home eleventh award for #DipResponsibly on Gameday. (208 words) - [Porsche and PUMA: Icons of Fast by Cramer-Krasselt.](/content/news/porsche-and-puma-icons-of-fast-by-cramer-krasselt/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Porsche and PUMA: Icons of Fast by Cramer-Krasselt. (82 words) - [Porsche partners with Puma for youth-targeted initiative.](/content/news/porsche-partners-with-puma-for-youth-targeted-initiative.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Porsche partners with Puma for youth-targeted initiative. (137 words) - [Porsche and Puma: "The World’s Fastest Sneaker Pre-Release."](/content/news/wednesday-stir/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Porsche and Puma: "The World’s Fastest Sneaker Pre-Release." (57 words) - [Children's Hospital of Wisconsin names C-K to be its media buying agency](/content/news/cramer-krasselt-awarded-media-buying-aor-for-childrens-hospital-of-wisconsin.html): Children's Hospital of Wisconsin has named Cramer-Krasselt to be its media agency of record.Cramer-Krasselt awarded media buying AOR for Children's Hospital of Wisconsin. (94 words) - [Cramer-Krasselt wins four Publicity Club of Chicago Golden Trumpet Awards.](/content/news/cramer-krasselt-wins-four-publicity-club-of-chicago-golden-trumpet-awards.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Cramer-Krasselt wins four Publicity Club of Chicago Golden Trumpet Awards. (98 words) - [Keanu Reeves and Alex Winter reunite for epic Porsche adventure.](/content/news/keanu-reeves-and-alex-winter-reunite-for-epic-porsche-adventure.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Keanu Reeves and Alex Winter reunite for epic Porsche adventure. (113 words) - [Keanu Reeves and Alex Winter reunite (again) for an 8-minute Porsche film.](/content/news/keanu-reeves-and-alex-winter-reunite-again-for-an-8-minute-porsche-film.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Keanu Reeves and Alex Winter reunite (again) for an 8-minute Porsche film. (115 words) - [Clients Archives - Cramer-Krasselt](/content/news-category/clients/index.html): Check out our Clients from Cramer-Krasselt at C-K.com (180 words) - [Service Archives - Cramer-Krasselt](/content/page_category/service/index.html): Check outService Archives here at Cramer-Krasselt (224 words) - [Home & Hardware Marketing Agency - Cramer-Krasselt](/content/industries/home-hardware-marketing-agency/index.html): Cramer-Krasselt is a top Home and Hardware Marketing Agency that focuses on marketing services for Home and Hardware brands. (483 words) - [Awards Archives - Cramer-Krasselt](/content/news-category/awards/index.html): Check out Awards Archives here at Cramer-Krasselt (199 words) - [Top Financial Services Marketing Agencies | Cramer-Krasselt](/content/industries/top-financial-services-marketing-agency/index.html): Cramer-Krasselt is a top Financial Services Marketing Agency that focuses on marketing services of financial services brands. (532 words) - [Automotive Marketing Agency - Cramer-Krasselt](/content/industries/automotive-marketing-agency/index.html): Cramer-Krasselt is a premier Automotive Marketing Agency that focuses on driving the top and bottom lines of automotive brands. (537 words) - [Retail & QSR Marketing Agency - Cramer-Krasselt](/content/industries/retail-qsr-marketing-agency/index.html): Cramer-Krasselt is a premier Retail and QSR Marketing Agency that builds the top and bottom lines of retail and Quick Serve Retail companies. (467 words) - [CPG Marketing Agency - Cramer-Krasselt](/content/industries/cpg-marketing-agency/index.html): Cramer-Krasselt is a premier CPG Marketing Agency that focuses on marketing services that positively influence the bottom line of CPG brands. (432 words) - [Agency Archives - Cramer-Krasselt](/content/news-category/agency/index.html): Check out our Agency archives from Cramer-Krasselt at C-K.com (154 words) - [Beverage Marketing Agency - Cramer-Krasselt](/content/industries/beverage-marketing-agency/index.html): Cramer-Krasselt is a premier Beer and Beverage Marketing Agency that focuses on marketing services that build growth and profitability. (549 words) - [B2B Marketing Agency - Cramer-Krasselt](/content/industries/b2b-marketing-agency/index.html): Cramer-Krasselt is a premier B2B Marketing Agency that focuses on marketing services that build bottom lines of B2B, commercial, and professional brands. (492 words) - [Privacy Policy | Cramer-Krasselt](/content/privacy-policy/index.html): Cramer-Krasselt Privacy Policy (1,146 words) - [Outdoor & Lifestyle Marketing Agency - Cramer-Krasselt](/content/industries/outdoor-lifestyle-marketing-agency/index.html): Cramer-Krasselt is a premier Outdoor and Lifestyle Marketing Agency that focuses on Outdoor and Lifestyle brands.  (513 words) - [Healthcare Marketing Agency - Cramer-Krasselt](/content/industries/healthcare-marketing-agency/index.html): Cramer-Krasselt is a top Healthcare Marketing Agency that focuses on building brand equity and improving bottom lines of healthcare brands. (425 words) - [Marketing Analytics, Data Analytics Services | Cramer-Krasselt](/content/marketing-analytics-data-analytics-services/index.html): At C-K, our goal is to make better marketing decisions guided by data. Read more about our marketing analytics and data driven services here. (242 words) - [Travel & Hospitality Marketing Agency - Cramer-Krasselt](/content/industries/travel-hospitality-marketing-agency/index.html): Cramer-Krasselt is a premier Travel and Hospitality Marketing Agency that builds brand equity while driving the top and bottom lines of travel and hospitality brands. (457 words) - [Media Services, Independent Media Agency| Cramer-Krasselt](/content/media-agency-digital-services/index.html): Making friends requires a different type of agency partner. So, we’ve built C-K Media, and independent media agency to be different. Read more about our media services here. (312 words) - [Performance Marketing Services - Cramer-Krasselt](/content/performance-marketing-services/index.html): Cramer-Krasselt is the one of the largest independent advertising agencies in the U.S. Read more about Performance Marketing today! (217 words) - [Milwaukee Advertising Agency | Cramer-Krasselt](/content/contact/advertising-agency-milwaukee/index.html): Cramer-Krasselt (C-K) is the largest independent Milwaukee advertising agency, known for integrated campaigns for clients such as Johnsonville and Porsche. (466 words) - [Advertising Agencies in Chicago | C-K](/content/contact/advertising-agency-chicago/index.html): C-K Chicago is a large independent and one of the best advertising agencies in Chicago and U.S. with clients such as Porsche and Tropicana. (515 words) - [DesCK Programmatic Media Buying Services - Cramer-Krasselt](/content/programmatic-media-buying-services/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S.Read more about DesCK Programmatic Media Buying today! (341 words) - [Porsche enthusiasts come together. - Cramer-Krasselt](/content/work/porsche-enthusiasts-come-together/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Porsche enthusiasts come together. (123 words) - [Industries Archive - Cramer-Krasselt](/content/industries/index.html) (41 words) - [Public Relations Services | PR - Cramer-Krasselt](/content/public-relations-services/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about PR today! (148 words) - [Brand Insights & Strategy Services - Cramer-Krasselt](/content/brand-strategy-services/index.html): Cramer-Krasselt is one of the largest independent advertising agency in the U.S. Read more about our brand strategy services today! (113 words) - [Shopper Marketing Agencies Cramer-Krasselt](/content/shopper-marketing-agencies/index.html): Cramer-Krasselt, is one of the largest independent advertising agencies and shopper marketing agencies in the U S. Find more about us here. (188 words) - [Public Relations, Social Media Marketing, Content Marketing Agency |C-K](/content/paid-social-media-services/index.html): At C-K, we don’t believe public relations, social media, content marketing and influencer communications are stand-alone efforts. Read more about our services here. (186 words) - [Social Media - Cramer-Krasselt](/content/social-media-marketing-content-marketing/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Social Media today! (157 words) - [Careers - Cramer-Krasselt](/content/cramer-krasselt-jobs/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Careers today! (124 words) - [AI for Marketing Services - Cramer-Krasselt](/content/ai-services/index.html): Cramer-Krasselt is one of the largest independent advertising agency in the US. Read more about our AI for Marketing services here. (149 words) - [Search Engine Optimization (SEO) Services | Content Design | C-K](/content/content-design-seo-search-engine-optimization-services.html): C-K's Search Engine Optimization (SEO) Services and content design teams make sure search engines and consumers, can find your valuable content.  (231 words) - [Creative Services | Cramer-Krasselt](/content/creative-services/index.html): C-K is one of the largest independent advertising agency in the U.S. known ffor clients such as Porsche and Tropicana. Read more about our creative services here! (119 words) - [E-Commerce Planning and Buying - Cramer-Krasselt](/content/e-commerce-services/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about E-Commerce Planning and Buying today! (216 words) - [C-K Process: Turning Strangers into Friends | Cramer-Krasselt](/content/our-mission/our-process/index.html): The C-K process is different from other agencies. Read more about our process to see what makes C-K different from the rest. (684 words) - [SEM, Paid Social, PPC Services| Cramer-Krasselt](/content/sem-paid-social-ppc-services/index.html): C-K’s SEM group connects search, paid social and PPC strategies to the consumer and understands its impact on the entire marketing mix. Read more about our services here. (162 words) - [Marketing Tech | Experience & Innovation Services | C-K](/content/marketing-tech-experience-innovation-services/index.html): C-K E &I teams are filled with designers, developers, UX/UI technicians, analysts and strategists. Read more about our marketing tech experience and innovation services here. (130 words) - [A little empathy changes everything. - Cramer-Krasselt](/content/work/emplify/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work A little empathy changes everything. (175 words) - [Making Friends 2025 - Cramer-Krasselt](/content/making-friends-2025/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Making Friends 2025 today! (173 words) - [Work Archive - Cramer-Krasselt](/content/work/index.html): campaigns for clients such as Corona, Porsche and Edward Jones. (181 words) - [Advertising, Media, Marketing Strategy, Branding, PR Services | C-K](/content/services/index.html): Cramer-Krasselt is a full service advertising and marketing agency that offers a complete selection of marketing services, including PR, Media and Digital. (20 words) - [C-K Story | Cramer-Krasselt](/content/our-mission/index.html): There's a lot of history behind C-K's excellent reputation. Learn the C-K story to discover why it's truly great to be C-K! (112 words) - [Neurorank - Cramer-Krasselt](/content/neurorank/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Neurorank today! (12 words) - [Taking the bankiness out of banking. - Cramer-Krasselt](/content/work/taking-the-bankiness-out-of-banking/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Taking the bankiness out of banking. (126 words) - [There’s power. Then there’s outdoor grade power. - Cramer-Krasselt](/content/work/theres-power-then-theres-outdoor-grade-power/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work There’s power. Then there’s outdoor grade power. (98 words) - [Rugged new work for truck and SUV drivers. - Cramer-Krasselt](/content/work/rain-x-rugged-new-work-for-truck-and-suv-drivers/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Rugged new work for truck and SUV drivers. (141 words) - [C-K Belief: The Brand with the Most Friends Wins | Cramer-Krasselt](/content/our-mission/our-belief/index.html): It's the C-K belief that the brand with the most friends wins. C-K stands by this motto in everything we do. (82 words) - [Tropicana says “bye-bye AI, hello natural.” - Cramer-Krasselt](/content/work/tropicana-says-bye-bye-ai-hello-natural/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Tropicana says “bye-bye AI, hello natural.” (95 words) - [Performance enhancement. For your car. - Cramer-Krasselt](/content/work/performance-enhancement-for-your-car/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Performance enhancement. For your car. (63 words) - [Standing out in a commoditized category. - Cramer-Krasselt](/content/work/standing-out-in-a-commoditized-category/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Standing out in a commoditized category. (147 words) - [No one is yardier than Branch Yarderman. - Cramer-Krasselt](/content/work/echo/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work No one is yardier than Branch Yarderman. (150 words) - [Cats care. About other cats. - Cramer-Krasselt](/content/work/cats-care-about-other-cats/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Cats care. About other cats. (183 words) - [C-K Structure: Built Around Our Belief | Cramer-Krasselt](/content/our-mission/our-structure/index.html): The C-K structure is built around our beliefs that brands with the most friends win. Learn more about our structure. (150 words) - [A human truth everyone can agree on. - Cramer-Krasselt](/content/work/a-human-truth-everyone-can-agree-on/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work A human truth everyone can agree on. (129 words) - [Creating the Porsche Experience at SXSW. - Cramer-Krasselt](/content/work/creating-the-porsche-experience-at-sxsw/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Creating the Porsche Experience at SXSW. (126 words) - [Is your light beer Premier? - Cramer-Krasselt](/content/work/corona-premier/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Is your light beer Premier? (75 words) - [For Porsche, it’s “Art, not ads." - Cramer-Krasselt](/content/work/for-porsche-its-art-not-ads/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work For Porsche, it’s “Art, not ads." (104 words) - [The shape of things to come. - Cramer-Krasselt](/content/work/the-shape-of-things-to-come/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work The shape of things to come. (99 words) - [Agency Reel - Cramer-Krasselt](/content/agency-reel/index.html): Cramer-Krasselt (C-K) is the one of the largest independent advertising agencies in the U.S. Read more about Agency Reel today! (3 words) - [Whatever the day brings, Sip Your Sunshine - Cramer-Krasselt](/content/work/whats-drinking-tropicana-feel-like-sippin-sunshine/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Whatever the day brings, Sip Your Sunshine (107 words) - [The irresistible Taycan. - Cramer-Krasselt](/content/work/porsche-the-irresistible-taycan-superbowl-spot/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work The irresistible Taycan. (87 words) - [Introducing the “catfluencer.” - Cramer-Krasselt](/content/work/catfluencing-new-cat-owners/index.html): Cramer-Krasselt is the second largest independent advertising agency in the U S known for integrated campaigns. Check out our latest work Introducing the “catfluencer.” (115 words) - [Confessions of a Middle Eastern creative in the American advertising world.](/content/confessions-of-a-middle-eastern-creative-in-the-american-advertising-world.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Confessions of a Middle Eastern creative in the American advertising world. (404 words, 2024-04-25) - [Social Trendspotting Edition: The latest trends C-K is tracking.](/content/social-trendspotting-edition-latest-trends-c-k-is-tracking.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Social Trendspotting Edition: The latest trends C-K is tracking.  (1,001 words, 2024-03-08) - [SEO for TikTok: Using TikTok SEO to grow your audience.](/content/seo-for-tiktok-using-tiktok-seo-to-grow-your-audience.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post SEO for TikTok: Using TikTok SEO to grow your audience.  (696 words, 2024-02-14) - [Googles Helpful Content Guidelines Update | SEO | C-K](/content/googles-helpful-content-guidelines-update-what-brands-should-take-note.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Read about Googles Helpful Content Guidelines Update and SEO (495 words, 2023-12-18) - [Google’s October 2023 Core Algorithm Update | Best Practices](/content/googles-october-2023-core-algorithm-update-what-marketers-must-consider-and-do-as-best-practices.html): Cramer-Krasselt is the one of the independent advertising agencies. Check outour recent blog post about Google’s Core Algorithm Update (816 words, 2023-10-23) - [Threads vs Twitter: What Brands Should Know | C-](/content/threads-vs-twitter-what-brands-should-know/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Check out our POV about Instagram Threads vs Twitter. (843 words, 2023-07-13) - [How Google SGE could affect marketers | C-K](/content/how-google-sge-could-affect-marketers/index.html): C-K is one of the largest independent advertising agencies in the US. Read how Google SGE could affect marketers. (915 words, 2023-05-31) - [The age of a new crisis for brands and AI.](/content/the-age-of-a-new-crisis-for-brands-and-ai/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post The age of a new crisis for brands and AI. (383 words, 2023-05-05) - [How to use ChatGPT for SEO Content Strategies | C-K](/content/how-to-use-chatgpt-for-seo-content-strategy/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. See how to use ChatGPT for SEO Content Strategies here. (1,930 words, 2023-03-27) - [How to do SEO for Amazon Products | C-K.com](/content/how-to-do-seo-for-amazon-products/index.html): C-K is the second largest independent advertising agency in the US. See how to do SEO for Amazon products. (809 words, 2023-01-26) - [Post-cookie Marketing Attribution | C-K](/content/post-cookie-marketing-attribution/index.html): C-K is the second largest independent advertising agency in the US. Click here to read about attribution in the post-cookie marketing world (924 words, 2022-12-06) - [TikTok vs Instagram Marketing for Business | C-K](/content/tiktok-vs-instagram-marketing-for-business/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent blog post about TikTok vs Instagram Marketing for Business. (697 words, 2022-08-02) - [Super Bowl brands capitalize on the pandemic mindset](/content/super-bowl-brands-capitalize-on-the-pandemic-mindset.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Super Bowl brands capitalize on the pandemic mindset (703 words, 2022-02-10) - [History of Super Bowl Ads | C-K.com](/content/history-of-super-bowl-ads/index.html): With no stage bigger for brand advertising than the Super Bowl, let’s take a stroll through C-K’s history of Super Bowl Ads over the years. C-K’s history of Super Bowl ads. (1,067 words, 2022-01-24) - [Pet love: How men and women show it differently.](/content/pet-love-how-men-and-women-show-love-differently/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Pet love: How men and women show it differently. (1,256 words, 2022-01-11) - [Improve the Customer Relationship | Cramer-Krasselt](/content/are-you-ready-to-improve-customer-relationships-with-the-help-of-the-worlds-largest-focus-group.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Are you ready to improve customer relationships with the help of the world’s largest focus group? (1,416 words, 2021-10-20) - [C-K welcomes seven future leaders as part of its mentorship program.](/content/c-k-welcomes-seven-future-leaders-as-part-of-its-mentorship-program.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K welcomes seven future leaders as part of its mentorship program. (263 words, 2021-08-16) - [Marketing on TikTok | Cramer-Krasselt](/content/marketing-on-tiktok-five-questions-to-consider/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Marketing on TikTok? Five questions to consider. (639 words, 2021-07-22) - [Newfronts: OEMs strut their stuff for linear TV ad dollars.](/content/newfronts-oems-strut-their-stuff-for-linear-tv-ad-dollars.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Newfronts: OEMs strut their stuff for linear TV ad dollars. (565 words, 2021-05-13) - [Why are people talking about social audio?](/content/why-are-people-talking-about-social-audio/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Why are people talking about social audio? (114 words, 2021-05-05) - [Air fryers: Despite fanaticism, are they just another fad?](/content/air-fryers-despite-fanaticism-are-they-just-another-fad.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Air fryers: Despite fanaticism, are they just another fad? (801 words, 2021-04-08) - [C-K’s guide to influencer marketing in the age of COVID-19.](/content/influencer-marketing-2021/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K’s guide to influencer marketing in the age of COVID-19. (905 words, 2021-04-07) - [Content Syndication and SEO | Cramer-Krasselt](/content/content-syndication-and-seo-why-reposting-exact-content-across-multiple-websites-is-a-bad-practice-and-can-result-in-penalties-from-google.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Content syndication and SEO: Why reposting exact content across multiple websites is a bad practice and can result in penalties from Google. (674 words, 2021-03-25) - [Drive your March Madness media plan to the National Championship.](/content/drive-your-march-madness-media-plan-to-the-national-championship.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Drive your March Madness media plan to the National Championship. (593 words, 2021-03-08) - [COVID-19: Lessons learned from 2020 and their impact for marketers in 2021.](/content/covid-19-lessons-learned-from-2020-and-their-impact-for-marketers-in-2021.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post COVID-19: Lessons learned from 2020 and their impact for marketers in 2021. (2,913 words, 2021-02-01) - [Six ways to break into the Super Bowl without being in-game.](/content/six-ways-to-break-into-the-super-bowl-without-being-in-game.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Six ways to break into the Super Bowl without being in-game. (644 words, 2021-01-21) - [COVID trends that are here to stay.](/content/covid-trends-that-are-here-to-stay/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post COVID trends that are here to stay. (2,507 words, 2020-12-18) - [Pet Ownership Experiences | Cramer-Krasselt](/content/fresh-owners-vs-familiar-owners-pet-ownership-across-the-experience-spectrum.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Fresh Owners vs. Familiar Owners: Pet ownership across the experience spectrum. (759 words, 2020-12-08) - [Red Pets vs. Blue Pets: Pet ownership across the political spectrum.](/content/pet-political-party-cat-dog-owners/index.html): While pet owners across the political spectrum may disagree on some things, what do they agree on when it comes to their pet and political party? Find out on C-K.com Red Pets vs. Blue Pets: Pet ownership across the political spectrum. (638 words, 2020-11-19) - [Identity Management in the programmatic world.](/content/identity-management-in-the-programmatic-world/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Identity Management in the programmatic world. (509 words, 2020-10-26) - [Will social media situation rooms look a little different for Super Bowl LV?](/content/will-social-media-situation-rooms-look-a-little-different-for-super-bowl-lv.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Will social media situation rooms look a little different for Super Bowl LV? (776 words, 2020-10-15) - [How targeted ads reinforce bias.](/content/how-targeted-ads-reinforce-bias/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How targeted ads reinforce bias. (855 words, 2020-09-17) - [Does the Emmy® awards ceremony matter to advertisers?](/content/does-the-emmy-awards-ceremony-matter-to-advertisers.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Does the Emmy® awards ceremony matter to advertisers? (1,086 words, 2020-08-12) - [Back to School Brand Playbook | Cramer-Krasselt](/content/back-to-school-brand-playbook-how-brands-can-lend-a-hand-as-parents-navigate-back-to-school-this-year.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Back-to-school brand playbook: How brands can lend a hand as parents navigate back-to-school this year. (2,404 words, 2020-08-05) - [C-K's Work/Life: Hannah Thulin of Ink and Adelaide.](/content/c-ks-work-life-hannah-thulin-of-ink-and-adelaide/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K's Work/Life: Hannah Thulin of Ink and Adelaide. (683 words, 2020-08-04) - [COVID Home Improvement Project Plans for 2020 | C-K](/content/fortifying-the-castle-covid-19-changes-up-home-improvement-project-plans-for-2020.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Fortifying the Castle: COVID-19 changes up home improvement project plans for 2020. (424 words, 2020-07-28) - [Safe at home, but happier outside: COVID-19’s impact on outdoor recreation.](/content/safe-at-home-but-happier-outside-covid-19s-impact-on-outdoor-recreation.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Safe at home, but happier outside: COVID-19’s impact on outdoor recreation. (1,222 words, 2020-07-23) - [Social e-commerce is no longer on the rise, it’s here.](/content/social-ecommerce/index.html): Review recent updates in the e-commerce space that top social platforms have unveiled since June 2020.Social e-commerce is no longer on the rise, it’s here. (649 words, 2020-07-21) - [The move from third-party cookies to publishers and first-party data.](/content/third-party-cookies-publishers-first-party-data/index.html): While we wave goodbye to third-party cookies, first-party data from individual sites is an avenue that advertisers will have to travel by fostering relationships with partners that have rich data pools. The move from third-party cookies to publishers and first-party data. (479 words, 2020-07-21) - [C-K Coffee Talk: G. Andrew Meyer.](/content/c-k-coffee-talk-g-andrew-meyer/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K Coffee Talk: G. Andrew Meyer. (244 words, 2020-07-09) - [Creating a diverse and inclusive environment at C-K.](/content/creating-a-diverse-and-inclusive-environment-at-c-k.html): Our talent acquisition and engagement strategies demonstrate our commitment to diversity and inclusion.Creating a diverse and inclusive environment at C-K. (726 words, 2020-06-19) - [How COVID-19 is impacting culture and consumer behavior: May 25 – 29.](/content/covid-consumer-behaviors-may-25/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: May 25 – 29. (1,348 words, 2020-06-03) - [The pandemic impact is not created equal in America.](/content/the-pandemic-impact-is-not-created-equal-in-america.html): Understanding the pandemic's impact on communities is important for marketers to ensure they are leading with empathy in their marketing communications. The pandemic impact is not created equal in America. (602 words, 2020-05-28) - [How COVID-19 is impacting culture and consumer behavior: May 18 – 22.](/content/covid-culture-and-consumer-behavior-trends-may-18/index.html): More of the previously hidden costs of the pendemic are coming to light and it's causing many Americans to expereince "sticker shock." How COVID-19 is impacting culture and consumer behavior: May 18 – 22. (1,053 words, 2020-05-26) - [How COVID-19 is impacting culture and consumer behavior: May 11 – 15.](/content/covid-consumer-behavior-trends-may-15/index.html): After about nine weeks of staying at home, people are conflicted: by the need to get out and the desire to feel safe, the right to freedom and the right of public security, a craving for connection and the requisite to keep distance.How COVID-19 is impacting culture and consumer behavior: May 11 – 15. (1,015 words, 2020-05-19) - [How COVID-19 is impacting culture and consumer behavior: May 4 - 8.](/content/covid-19-consumer-behavior-may-4/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: May 4 - 8. (1,155 words, 2020-05-12) - [How COVID-19 is impacting culture and consumer behavior: April 27 – May 1.](/content/how-covid-19-is-impacting-culture-and-consumer-behavior-april-27-may-1.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: April 27 – May 1. (835 words, 2020-05-04) - [C-K’s Work/Life: Christina Calvit.](/content/c-ks-work-life-christina-calvit/index.html): Christina Calvit is an SVP, group creative director at Cramer-Krasselt in Chicago. But she also has a long career as an award-winning playwright.C-K’s Work/Life: Christina Calvit. (489 words, 2020-04-30) - [Automated advertising: How AI responds when $h8# hits the fan.](/content/automated-advertising-how-ai-responds-when-h8-hits-the-fan.html): Automation doesn’t mean autopilot. Let's talk about standard automation campaign vulnerabilities when events change drastically and rapidly. Automated advertising: How AI responds when $h8# hits the fan. (913 words, 2020-04-29) - [C-K Coffee Talk: Julie Sheridan.](/content/c-k-coffee-talk-julie-sheridan/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K Coffee Talk: Julie Sheridan. (234 words, 2020-04-28) - [How COVID-19 is impacting culture and consumer behavior: April 20 – 24.](/content/covid-19-consumer-behavior-trends-april-20/index.html): C-K looks at the latest trends and changes in consumer behavior in the wake of COVID-19. This week the consumer mindset is restless. (892 words, 2020-04-28) - [How COVID-19 is impacting culture and consumer behavior: April 13 – 17.](/content/covid-19-consumer-behavior-april-13/index.html): Cramer-Krasselt reviews how COVID-19 is impacting and changing consumer behavior. This week, we look at how our relationships to everything are in a state of flux. How COVID-19 is impacting culture and consumer behavior: April 13 – 17. (870 words, 2020-04-20) - [Attribution and optimization trends in a cookie-less world.](/content/marketing-atttribution-cookies/index.html): C-K addresses how independent digital advertising, targeting and measurement will need to adapt to an increasingly cookie-less world. Attribution and optimization trends in a cookie-less world. (701 words, 2020-04-20) - [How COVID-19 is impacting culture and consumer behavior: April 6 – 10.](/content/covid-19-trends-april-10/index.html): Each week, Cramer-Krasselt is looking at trends and changes in consumer behavior in the wake of COVID-19. How COVID-19 is impacting culture and consumer behavior: April 6 – 10. (620 words, 2020-04-13) - [How Covid is influencing consumer behavior March 30 | C-K](/content/how-covid-19-is-impacting-culture-and-consumer-behavior-march-30-april-3.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: March 30 - April 3. (742 words, 2020-04-06) - [How COVID-19 is driving listeners to radio and streaming audio.](/content/how-covid-19-is-driving-listeners-to-radio-and-streaming-audio.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is driving listeners to radio and streaming audio. (1,177 words, 2020-04-05) - [How COVID-19 is impacting culture and consumer behavior: March 23 - 27.](/content/covid-consumer-behavior-march-23/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: March 23 - 27. (1,089 words, 2020-03-30) - [How COVID-19 is impacting culture and consumer behavior: March 9 - 13.](/content/how-coronavirus-is-impacting-consumer-behavior/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post How COVID-19 is impacting culture and consumer behavior: March 9 - 13. (894 words, 2020-03-13) - [Politicians can't give a straight answer | Cramer Krasselt](/content/politicians-cant-give-a-straight-answer-but-we-can-still-learn-a-thing-or-two.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Politicians can’t give a straight answer, but we can still learn a thing or two.   (886 words, 2020-03-10) - [Google Chrome browser privacy updates.](/content/chrome-browser-privacy-updates/index.html): Google Chrome browser privacy updates. On January 14th, 2020, Google announced they will be stripping 3rd party cookies from all Chrome enabled devices by 2022. This is a long time coming, and the recent release of GDPR and CCPA have accelerated Google’s timeline. Starting in February of this year they will be enforcing Same Site Rules, which among other things require for all cookies labeled as 3rd party to be only accessible via an HTTPS connection (1,112 words, 2020-02-28) - [2020 IAB ALM Conference Recap and Learnings | C-K](/content/2020-iab-alm-conference-an-evolving-report-in-an-industry-of-unpredictability.html): Earlier this month C-K's DesCK Programmatic Manager attended the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, CA. This blog post outlines some key learnings regarding the current and future state of our interactive advertising world, beyond a programmatic lens. 2020 IAB ALM Conference: An evolving report in an industry of unpredictability. (728 words, 2020-02-26) - [The fraud risk in OTT and CTV isn’t going anywhere soon.](/content/the-fraud-risk-in-ott-and-ctv-isnt-going-anywhere-soon.html): C-K's media team does a deep dive into the fraud risk in OTT and how CTV isn't going anywhere soon. The fraud risk in OTT and CTV isn’t going anywhere soon. (425 words, 2020-02-13) - [Fox had to think outside the "commercial pod" box during the Super Bowl.](/content/fox-had-to-think-outside-the-commercial-pod-box-during-the-super-bowl.html): C-K dives deep into Fox's "floating" commercial during Super Bowl 2020.Fox had to think outside the "commercial pod" box during the Super Bowl. (395 words, 2020-02-05) - [C-K's paid search and social panel.](/content/c-ks-paid-search-and-social-panel/index.html): C-K invited Google and Facebook to our Chicago office to spend the evening discussing paid search and paid social. We did a deep dive on trends, resources and more.C-K's paid search and social panel. (585 words, 2019-11-15) - [.new top level domains (TLDs) | SEO & Marketing | Cramer-Krasselt](/content/googles-new-domains-could-usher-in-a-new-wave-of-shortcuts-for-brands.html): Check out our POV on .new top level domains and what brands should know about Google's .new (TLDs) and their SEO & Marketing impact! (1,033 words, 2019-11-04) - [Stats for baseball fans: the single metric for offense is OPS.](/content/stats-for-baseball-fans-the-single-metric-for-offense-is-ops.html): Today's blog is about using statistics to be the most informed fan you can be and proving that there is only one statistic you need to focus on to understand the best offensive player on your team. Stats for baseball fans: the single metric for offense is OPS. (1,483 words, 2019-10-30) - [C-K's Work/Life: Gary Doyle of So There!](/content/c-ks-work-life-gary-doyle-of-so-there/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post C-K's Work/Life: Gary Doyle of So There! (418 words, 2019-10-07) - [Making a Tony Romo robot is not as easy as it sounds.](/content/making-a-tony-romo-robot-is-not-as-easy-as-it-sounds.html): This year, we created the Romobot as a complement to the Corona Hotline. Football fans can now chat with the Romobot and ask questions. About football. The weather. His golf game. Whatever’s on your mind. Making a Tony Romo robot is not as easy as it sounds. (340 words, 2019-09-30) - [Agency playlist: One Hit Wonder Day 2019](/content/agency-playlist-one-hit-wonder-day-2019/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Agency playlist: One Hit Wonder Day 2019 (485 words, 2019-09-25) - [Voice search in action on O-Dowel.com.](/content/voice-search-in-action-on-o-dowel-com/index.html): Employ SEO best practices in building out your webiste and content to improve search results across traditional results, Voice Search and Quick Answers. Voice search in action on O-Dowel.com. (375 words, 2019-09-10) - [Modern Brand Management Approaches | Cramer Krasselt](/content/my-session-at-inbound-2019-the-new-frontier-of-brand-management-ethical-approaches-to-consumer-data.html): Modern brands are defined by the experience they deliver. And, to deliver a better experience, you need better data. My Inbound 2019 session – The new frontier of brand management: ethical approaches to consumer data. (1,395 words, 2019-09-04) - [C-K’s Work/Life: Eric Rice of Concert Confessional.](/content/c-ks-work-life-eric-rice-of-concert-confessional/index.html): Meet Cramer-Krasselt senior art director Eric Rice and learn about his blog Concert Confessional where he reflects on different concerts he attends. C-K’s Work/Life: Eric Rice of Concert Confessional. (704 words, 2019-07-30) - [Wedding planning, brought to you by data.](/content/wedding-planning-brought-to-you-by-data/index.html): Good data targeting can make a big difference to consumers, it even helped one media professional plan her wedding.Wedding planning, brought to you by data. (488 words, 2019-07-03) - [2019 – 2020 Upfronts: Networks emphasize stability, scale and content.](/content/2019-2020-upfronts-networks-emphasize-stability-scale-and-content.html): 2019 – 2020 Upfronts Review by C-K's SAVI team. (1,138 words, 2019-05-23) - [C-K’s Work/Life: Rebecca Wilson of Joybuilt.](/content/c-ks-work-life-rebecca-wilson-of-joybuilt/index.html): Rebecca Wilson is a designer at C-K and the founder of Joybuilt, an independent home, lifestyle and design studio. (513 words, 2019-05-17) - [4A’s Decisions 2020 recap.](/content/4as-decisions-2020-recap/index.html): The 4A’s Decisions 2020 conference focused on the three biggest topics of the day: data, technology, and privacy. (1,194 words, 2019-04-26) - [The secret to knowing the unknowable: predictive analytics.](/content/the-secret-to-knowing-the-unknowable-predictive-analytics.html): Predictive analytics is using data we have available to build a model that allows us to predict data that doesn’t exist yet. (857 words, 2019-04-23) - [Women’s History Month: Karen Seamen.](/content/womens-history-month-karen-seamen/index.html): In honor of Women’s History Month, Karen Seamen, president/COO, reflects on her experience in the advertising industry as a female. (764 words, 2019-03-29) - [International Women's Day: Betsy Brown.](/content/international-womens-day-betsy-brown/index.html): To celebrate the achievements of the women around us we are launching a three-part blog series highlighting three women who influence every C-Ker every day. (750 words, 2019-03-15) - [C-K’s Work/Life: Don Baiocchi of Paleo Gluten-Free Guy.](/content/c-ks-work-life-don-baiocchi-of-paleo-gluten-free-guy.html): Don Baiocchi has worked at C-K since 2006 and just last year launched his blog, Paleo Gluten-Free Guy. (755 words, 2019-03-01) - [An advertising take on throwing the best Super Bowl party.](/content/an-advertising-take-on-throwing-the-best-super-bowl-party.html): How to ensure the best results for your Super Bowl advertising campaign. An advertising take on throwing the best Super Bowl party. (949 words, 2019-02-04) - [MAIP Summit 2019: cultural change starts with us.](/content/maip-summit-2019-how-cultural-change-starts-with-us.html): Gianpaulo Pons reflects on the MAIP 2019 Summit. MAIP Summit 2019: cultural change starts with us. (1,064 words, 2019-01-28) - [The issues we're watching in 2019.](/content/what-were-watching-in-2019/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post The issues we're watching in 2019. (711 words, 2019-01-11) - [The 4CKast: C-K’s weekly podcast. 12/3/18](/content/the-4ckast-c-ks-weekly-podcast-5/index.html): Welcome to the 4CKast for December 3, 2018. Four stories in four minutes. Let’s go! (528 words, 2018-12-03) - [Digital Summit Chicago Pt 2: Be cautious of testing too many tactics](/content/digital-summit-chicago-part-2-be-cautious-of-testing-too-many-tactics-at-once.html): A Cramer-Krasselt media planner's take on the Digital Summit Chicago. Digital Summit Chicago Part 2: Be cautious of testing too many tactics at once. (654 words, 2018-10-26) - [SMX EAST - AI, voice and voice assistance.](/content/smx-east-ai-voice-and-voice-assistance/index.html): Veronica McGhee reflects on her experience at SMX East 2018. SMX EAST - AI, voice and voice assistance. (468 words, 2018-10-26) - [Digital Summit Chicago Part 1: The promise of connection.](/content/promising-learnings-from-digital-summit-chicago-2018.html): A reflection on the Digital Summit - Chicago from a Cramer-Krasselt employee. Digital Summit Chicago Part 1: The promise of connection. (514 words, 2018-10-24) - [The 4CKast: C-K's weekly podcast. 10/22/2018](/content/the-4ckast-c-ks-weekly-podcast/index.html): Welcome to the 4CKast, our four-minute podcast for the week of October 22, 2018. (71 words, 2018-10-22) - [Award-winning photography looks closer at the people of COTTON USA. -](/content/award-winning-photography-looks-closer-at-the-people-of-cotton-usa-and-sees-a-unique-world-for-communication-arts-win.html): The new COTTON USA campaign challenged the C-K team to create a mind-opening campaign.Award-winning photography looks closer at the people of COTTON USA. (549 words, 2018-09-18) - [C-K’s long-time CCO Marshall Ross is telling a new story](/content/cramer-krasselts-cco-marshall-ross-releases-the-first-book-in-his-debut-sci-fi-series.html): Cramer-Krasselt’s long-time CCO Marshall Ross is telling a new story in his debut sci-fi series. Cramer-Krasselt’s CCO Marshall Ross releases the first book in his debut sci-fi series. (295 words, 2018-09-06) - [C-K's integrated, marketing-driven approach to PR & social media](/content/cramer-krasselts-integrated-marketing-driven-approach-to-public-relations-continues-to-win-top-industry-awards.html): C-K won eight industry awards for its public relations and social media work. Cramer-Krasselt's integrated, marketing-driven approach to public relations continues to win top industry awards. (451 words, 2018-07-11) - [C-Ker opens Genesis MKE, a new art gallery for all ages.](/content/c-ker-opens-genesis-mke-a-new-art-gallery-for-all-ages.html): Randy Brown, new business coordinator at C-K, opened a new art gallery and event space in Milwaukee for all age groups. C-Ker opens Genesis MKE, a new art gallery for all ages. (192 words, 2018-05-22) - [App Store Optimization (ASO) SEO - Cramer-Krasselt](/content/app-store-optimization-aso-considerations-for-a-higher-ranking-in-app-search-results.html): App Store Optimization (ASO) is a critical tactic to have in place as part of your marketing and SEO strategy.App Store Optimization (ASO): Considerations for a higher ranking in App Search Results. (515 words, 2018-05-08) - [Storytelling through portraiture: A conversation with Mark Seliger](/content/storytelling-through-portraiture-a-conversation-with-world-renowned-photographer-mark-seliger.html): In order to tell the Edward Jones story with portraiture, C-K enlisted help from the big-time photographer Mark Seliger.Storytelling through portraiture: A conversation with world-renowned photographer Mark Seliger. (570 words, 2018-05-07) - [Holiday marketing: Can you formalize your brand approach?](/content/holiday-marketing-can-you-formalize-your-brand-approach.html): The holiday seasons is a good time to look at the strategy behind how you are using this time to elevate your brand messaging.Holiday marketing: Can you formalize your brand approach? (802 words, 2018-05-07) - [Creative Catalyst Series to inspire new ideas and skills | C-K](/content/introducing-creative-catalyst-a-series-to-inspire-new-ideas-passions-and-skills.html): Cramer-Krasselt hosts Creative Catalyst, a new series that focuses on new and alternative approaches to social media, technology, creativity and more. Introducing: Creative Catalyst, a series to inspire new ideas, passions and skills. (251 words, 2018-04-30) - [Mind the (experience) gap.](/content/mind-the-experience-gap/index.html): How brands can deliver such incredible experiences, and not just at large festival scales, but also at everyday small ones. Mind the (experience) gap. (615 words, 2018-03-29) - [Podcast: The weekly 4CKAST. 3/19/2018](/content/podcast-weekly-4ckast/index.html): Welcome to the 4CKast, our four-minute podcast for the week of March 19, 2018. (106 words, 2018-03-19) - [Three takeaways from SXSW 2018.](/content/three-takaways-sxsw-2018/index.html): Three main takeaways from the interactive conference SXSW. Three takeaways from SXSW 2018. (596 words, 2018-03-13) - [Four days of SXSW by a newbie.](/content/four-days-sxsw-newbie/index.html): SXSW helps to re-energize a pursue of success in both professional and personal projects for a social media professional. Four days of SXSW by a newbie. (716 words, 2018-03-13) - [Experiential rules at SXSW.](/content/experiential-rules-sxsw/index.html): A review of the brand experiential activation and events at SXSW by a first-time attendee. Experiential rules at SXSW. (421 words, 2018-03-11) - [SXSW 2018: A day-one rundown.](/content/sxsw-2018-day-one-rundown/index.html): Day one observations observations regarding the world’s most exciting place to be, SXSW. SXSW 2018: A day-one rundown. (635 words, 2018-03-11) - [Paper and Packaging Board become heroes - Cramer-Krasselt](/content/paper-packaging-gets-characters/index.html): How C-K made paper and packaging the obvious heroes of every story for the Paper and Packaging Board. Paper and packaging get some character(s). (135 words, 2018-02-20) - [Truth, Lies and Advertising 20 years later.](/content/truth-lies-advertising-20-years-later/index.html): A must-read book for not only planners, but also everyone else in the advertising industry. Truth, Lies and Advertising 20 years later. (786 words, 2018-02-06) - [UX takes aim at the Hawaii missile crisis.](/content/ux-takes-aim-hawaii-missile-crisis/index.html): While UX optimizations alone may not have entirely prevented this situation, it can decrease future errors.UX takes aim at the Hawaii missile crisis. (940 words, 2018-02-02) - [Welcome to our podcast, the 4CKast.](/content/welcome-podcast-4ckast/index.html): We’re also the only podcast with two pieces of grammatical whimsy in our name, courtesy of your friends at C-K. Welcome to our podcast, the 4CKast. (129 words, 2018-01-29) - [Voice Search SEO: How to optimize your presence - Cramer Krasselt](/content/voice-search-seo-optimize-brands-presence/index.html): It’s time brands take voice search seriously becuase there may soon be paid search opportunities.Voice Search: How to optimize your brand’s presence. (1,376 words, 2018-01-17) - [News Feed changes coming to Facebook.](/content/changes-facebook-news-feed/index.html): Facebook is making changes to prioritize posts from family, friends, and groups over posts from brands and advertisers.News Feed changes coming to Facebook. (446 words, 2018-01-15) - [Corona Extra and C-K say goodbye to our hotline coach.](/content/corona-extra-c-k-say-goodbye-hotline-coach/index.html): Cramer-Krasselt says goodbye to Jon Gruden, the Corona hotline coach, with a congratulatory post. Corona Extra and C-K say goodbye to our hotline coach. (108 words, 2018-01-12) - [Programmatic DesCK™: The State of Programmatic Report.](/content/programmatic-desck-state-programmatic-report/index.html): Programmatic advertising greatly increase the efficiency and effectiveness of their online marketing efforts.Programmatic DesCK™: The State of Programmatic Report. (145 words, 2017-12-19) - [Implications from the vote to overturn net neutrality.](/content/implications-vote-overturn-net-neutrality/index.html): Ending net neutrality has a number of implications for consumers, content products and marketers. Implications from the vote to overturn net neutrality. (724 words, 2017-12-18) - [Data storytelling is an important marketing frontier.](/content/data-storytelling-important-marketing-frontier/index.html): The art of data storytelling is in its nascent stages.Data storytelling is an important marketing frontier. (281 words, 2017-12-07) - [The ICOM agency exchange intern diaries #2: pitch perfect.](/content/icom-agency-exchange-intern-diaries-2-pitch-perfect.html): Creating the perfect pitch from the ICOM agency exchange intern. The ICOM agency exchange intern diaries #2: pitch perfect. (601 words, 2017-12-04) - [SEO Trends 2018](/content/seo-trends-2018/index.html): C-K’s SEO Team has sifted through the latest news and trends and created our list of key trends to plan for in 2018. Click here to find out the important SEO Trends in 2018. (993 words, 2017-11-17) - [The secret ingredient to a scary commercial.](/content/secret-ingredient-scary-commercial/index.html): Finding the key ingredients for success when making a scary commercial.The secret ingredient to a scary commercial. (365 words, 2017-11-07) - [He shops, she shops.](/content/he-shops-she-shops/index.html): In a new study, men are the primary shoppers in 41 percent of households. How does this impact advertising decisions?He shops, she shops. (423 words, 2017-10-25) - [Working with Snoopy.](/content/working-with-snoopy/index.html): What Cramer-Krasselt's VP, creative director learned while filming with Snoopy at Knott’s Berry Farm.Working with Snoopy. (317 words, 2017-10-03) - [The C-K June 2017 playlist.](/content/c-k-june-2017-playlist/index.html): We compiled a selection of songs inspiring C-Kers for the sunny days ahead.The C-K June 2017 playlist. (128 words, 2017-06-23) - [Former C-K Create intern wins Collegiate Effie Award.](/content/intern-wins-collegiate-effie/index.html): Cramer-Krasselt intern wins The Collegiate Effie award. Former C-K Create intern wins Collegiate Effie Award. (538 words, 2017-06-13) - [Takeaways from Google Marketing Next 2017.](/content/takeaways-google-marketing-next-2017/index.html): Google emphasized new features and innovations that were designed as mechanisms to help advertisers work smarter and more efficiently.Takeaways from Google Marketing Next 2017. (695 words, 2017-06-06) - [The Digiday Programmatic Summit 2017.](/content/digiday-programmatic-summit-2017/index.html): Cramer-Krasselt review of 2017 Digiday Programmatic Summit. The Digiday Programmatic Summit 2017. (525 words, 2017-05-31) - [Snapchat evolves amid heat from Q1 earnings report.](/content/snapchat-evolves-amid-heat-q1-earnings-report/index.html): Snapchat unveiled a bevy of new features designed to attract new and varied streams of ad revenue.Snapchat evolves amid heat from Q1 earnings report. (793 words, 2017-05-23) - [SXSW Day 3: Here come the bots.](/content/sxsw-day-3-here-come-the-bots/index.html): Cramer-Krasselt reflects on AI and bots at SXSW. SXSW Day 3: Here come the bots. (255 words, 2017-03-13) - [SXSW Day 2: “Old school” digital.](/content/sxsw-day-2-old-school-digital/index.html): While there is a lot of bot talk at SXSW again this year, we spent day 2 of the conference with "old school" friends: influencers and behaviorial targeting. (854 words, 2017-03-11) - [SXSW Day 1: Truth.](/content/sxsw-day-1-truth/index.html): A recap of events we attended on day 1 of SXSW 2017. (552 words, 2017-03-10) - [AdExchanger 2017 Industry Preview: Data and martech/adtech.](/content/adexchanger-2017-industry-preview-data-and-martechadtech.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post AdExchanger 2017 Industry Preview: Data and martech/adtech. (1,240 words, 2017-02-01) - [Semantic search: How brands and search engine marketers can capitalize.](/content/semantic-search-how-brands-and-search-engine-marketers-can-capitalize.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Semantic search: How brands and search engine marketers can capitalize. (412 words, 2016-07-20) - [Millennials take the wheel.](/content/millennials-take-the-wheel/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Millennials take the wheel. (475 words, 2016-04-28) - [Instagram is evolving…into Facebook.](/content/instagram-is-evolvinginto-facebook/index.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Instagram is evolving…into Facebook. (795 words, 2016-03-17) - [Impressions from Day 4 of SXSW 2016](/content/sxsw-2016-day-4/index.html): Key learnings from SXSW 2016 including thoughts on marketing in messaging apps and periscope. (631 words, 2016-03-14) - [Impressions from Day 3 of SXSW 2016](/content/sxsw-2016-day-3/index.html): It wasn't jut technology on display at SXSW 2016, there was also an emphasis on analog. (407 words, 2016-03-13) - [SXSW 2016 day 2: A PhotoArk, a president, self driving cars and more.](/content/sxsw-2016-day-2-a-photoark-a-president-self-driving-cars-and-more.html): Thoughts and highlights from day 2 of SXSW 2016. (887 words, 2016-03-12) - [IAB Programmatic Marketplace.](/content/iab-programmatic-marketplace/index.html): C-K's provides a wrap up of the 2016 IAB Programmatic Marketplace event. (1,388 words, 2016-03-08) - [Google SERP Update - Removal of Right Side Ads](/content/google-serp-update-removal-of-right-hand-side-ads/index.html): Google's SERP update removes right hand side ads. Find out what this means for your search campaigns. (477 words, 2016-02-22) - [RankBrain |SEO and artificial intelligence | Cramer Krasselt](/content/seo-and-artificial-intelligence-optimizing-for-googles-rankbrain.html): Find out the possible future SEO implications of Google's use of artificial intelligence on search results. (409 words, 2016-02-11) - [Research on Americans and cooking at home.](/content/connecktions-research-is-cooking-at-home-still-a-thing.html): Americans spend more on dining out than on groceries. C-K recently conducted a survey to find out if home cooking is a thing of the past for Americans. (428 words, 2016-01-13) - [ConneCKtions Research: What does “home” mean to your customers?](/content/connecktions-research-what-does-home-mean-to-your-customers.html): With so many Americans living across the country C-K conducted research to find out what "home" really means to consumers. (658 words, 2016-01-06) - [Black Friday and emojis on Twitter and Instagram.](/content/black-friday-and-emojis-on-twitter-and-instagram/index.html): C-K analyzed a sample of posts from Twitter and Instagram to see how people communicated with emojis on Black Friday 2015. (501 words, 2015-12-03) - [Social Media Week - SEO in 2015](/content/social-media-week-chicago-seo-in-2015/index.html): Cramer-Krasselt's Social Media Week SEO presentation discussed recent changes impacting search and what to expect for 2016. #SMWSEOin2015 (142 words, 2015-11-17) - [Three last-minute Halloween costume ideas for the marketing professional.](/content/three-last-minute-halloween-costume-ideas-for-the-marketing-professional.html): Cramer-Krasselt is the second largest independent advertising agency in the US. Click here to read our recent titled blog post Three last-minute Halloween costume ideas for the marketing professional. (510 words, 2015-10-28) - [The evolving role of wearable technology.](/content/the-evolving-role-of-wearable-technology/index.html): Cramer-Krasselt conducted a survey to better understand the role wearable tech plays in our lives and where they may go in the future. (531 words, 2015-10-06) - [ConneCKtions Research Study: Crunch time and what it means for marketers.](/content/research-crunch-time-and-what-it-means-for-marketers.html): Are we really busy and crunched for time? Find out what consumers had to say when C-K asked, "how time crunched are you really?" (686 words, 2015-09-15) - [What we're reading: Thinking, Fast & Slow.](/content/what-were-reading-thinking-fast-slow/index.html): From advertising and marketing to poetry or plays, check out the books inspiring C-Kers in our "What We're Reading" series. (358 words, 2015-07-29) - [Milwaukee Lion Watch](/content/milwaukee-lion-watch/index.html): C-K's Milwaukee office takes a look at the #MKELion's week on social media. (332 words, 2015-07-28) - [gTLDs and SEO: Google’s Take | Cramer Krasselt](/content/gtlds-and-seo-google-finally-talks-about-generic-top-level-domains.html): Google finally provided some input on gTLDs and SEO. Specifically how gTLDs may or may not impact SEO. Find out the key takeaway for marketers. (438 words, 2015-07-27) - [What to do with Instagram Advertising](/content/be-careful-with-your-pretty-pet-or-what-to-do-with-instagram-advertising.html): A review of advertising options on Instagram. (1,331 words, 2015-07-22) - [C-K Summer Internship Video Series](/content/watch-the-c-k-creator-summer-internship-experience/index.html): Our interns, the C-K Creators, have one job this summer "make friends" for something they care about. Check our weekly videos to see their progress. (274 words, 2015-06-17) - [ConneCKtions Research Study: What’s in her handbag?](/content/connecktions-research-study-whats-in-her-handbag/index.html): Cramer-Krasselt conducted a survey to find out what women carry in their handbags and what that could mean for marketers. (695 words, 2015-05-26) - [Angry Pickles May Agency Playlist](/content/angry-pickles-share-their-favorite-tour-road-songs-for-the-may-agency-playlist.html): C-K's house band the Angry PiCKles put together a list of tracks that get them through those long drives while they tour America (or just the north side). (266 words, 2015-05-21) - [Mad Men Series Finale - Cramer-Krasselt](/content/infographic-how-twitter-reacted-to-the-mad-men-series-finale.html): C-K followed the social conversation on Twitter during AMC's Mad Men series finale. (256 words, 2015-05-21) - [A special #TBT blog post edition: C-K’s ads in pop culture.](/content/a-special-tbt-blog-post-edition-c-ks-ads-in-pop-culture.html): A rundown of a few times when C-K's ads entered the pop culture ether. (670 words, 2015-05-07) - [Google’s Knowledge Graph and SEO: How to optimize your brand’s presence.](/content/googles-knowledge-graph-and-seo-how-to-optimize-your-brands-presence.html): Google's Knowledge Graph is a knowledge base consisting of more than 570 million objects and 18 billion facts. How does it impact your brand? (498 words, 2015-04-10) - [Our 2014 interns are so good it's criminal.*](/content/2014-interns-good-criminal/index.html): The 2014 C-K summer interns from Chicago, New York, Milwaukee and Phoenix share their experiences. (583 words, 2014-08-12) ## About Pages - [Contact C-K | Cramer-Krasselt](/content/contact/index.html): Find contact information for each C-K office as well as members of the team. Contact C-K today! (121 words) - [About C-K | Cramer-Krasselt](/content/about/index.html): Learn about C-K. Cramer-Krasselt is the second largest independent advertising agency in the U.S. known for integrated campaigns for clients such as Corona. 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